About me

Designing things that feel human.

I'm a product and UX designer in Vancouver who likes making things intuitive, purposeful, and a little kinder to use. Good design tends to be invisible. When something works seamlessly, the care behind it is easy to miss.

Portrait of Eric Tzu

Hi, I'm Eric.

I recently graduated with a Bachelor of Arts from SFU's School of Interactive Arts & Technology, with a concentration in Design. Most of my work there came back to the same question: what is actually getting in this person's way, and can design move it?

That question has taken me from ethnographic research with a Vancouver art collective, to feature design inside an existing product, to brand and packaging work. Different surfaces, same instinct: start with the friction, test early, and keep what survives contact with real people.

Based in Vancouver, BC
Education BA, Interactive Arts & Technology, SFU
Focus Research & interaction
Status Open to opportunities
Approach

Three things I keep returning to.

01

My design approach

My approach is grounded in clarity, functionality, and empathy. I like breaking complex systems down into experiences that reduce friction instead of adding to it.

The experience should serve the user first, not by overwhelming them with novelty but by guiding them with intention. I test early and iterate often, because feedback is the part of the process that actually changes the outcome.

02

Where I find inspiration

I draw a lot from the world around me, especially through travel. New places, new people, and unfamiliar situations all make it easier to hold more than one perspective at a time.

Inspiration rarely strikes at a desk. Some of my best ideas have arrived while people-watching in a new city, or while noticing how someone quietly works around a system in their daily life. I carry a sketchbook for exactly those moments.

03

What I'm working toward

I'm looking for roles where I can learn fast, contribute early, and grow alongside experienced teams. Places that take collaboration and diverse perspectives seriously.

Long term, I want to build a career designing products that help people navigate the world with a little less effort. That's the whole goal, really.

Beyond the screen

Outside of design.

When I'm not designing, you'll find me travelling somewhere new, chasing the sun or fresh powder, hunting down great restaurants, and spending time with family and friends.

Eric travelling
Travel
Eric snowboarding
Snowboarding
Eating out at a restaurant
Food
Spending time with family and friends
People